The Rule of #100 Winter Ice Bath Challenge

The Rule of #100
Winter Ice-Bath Challenge

This Isn’t Just About an Icebath… This is building discipline and Changing Your Life in 100 days

Can you handle the cold?

“Most people won’t finish reading this. They’ll scroll. Just like they scroll past their own potential every day.”

Can you handle the cold?

Because this isn’t about the ice.
This is about discipline. Grit. Follow-through.
It’s about doing the thing you said you were going to do—long after the excitement wears off.

Be honest:
How many times have you made a promise to yourself and broken it?
Started a fitness plan, a diet, a dream… only to watch it fade when life got ‘busy’?

How many times have you told yourself “this time will be different”—and it wasn’t?

This challenge isn’t for everyone.
It’s for the few who are sick of their own excuses.
It’s for the ones who are done quitting.

I’ve done it. It was brutal. It was one of the best things I have done.
It changed everything for me—

because it forced me to change me.

This is your line in the sand.

Will you scroll past it?
Or will you step in?

Sign up today!

The Rule of #100: The Winter Mindset Reset

This isn’t just an ice bath. This is a test of your mental toughness.

What if you could finally break that cycle? What if you could prove to yourself that you can commit to something and see it through?

We’re talking about 100 days of ice baths. 100 days of pushing past the discomfort. 100 days to transform your mind, your habits, and your life.

The Hard Truth

You’ve wanted to change. You’ve wanted to build discipline. But you’ve lacked the support. You’ve lacked a system. And let’s face it—it’s easier to make excuses than to push through discomfort.

Can you survive 100 days of the cold?

Can you face discomfort every day?
Can you finally prove to yourself that you can follow through?

Because here’s the thing: you don’t just build discipline in an ice bath. You build it for life.

who this is for

This challenge is not for everyone.

If you’re looking for comfort, don’t bother.

If you want a quick fix, this isn’t it.

If you’re not ready to show up when it’s dark, cold, and inconvenient—scroll on.

This is for the ones who are done with their own excuses.

The ones who are tired of starting over.

The ones who want to prove to themselves that they finish what they start.

This is for:

People who crave discipline but don’t know where to start
Those who are mentally stuck and need a hard reset
High-performers who’ve lost their edge
Everyday people who are ready to stop bullshitting themselves
Anyone who wants to reclaim their focus, drive, and mental toughness—one cold plunge at a time

You don’t need to be fit.

You don’t need to be fearless.

You just need to show up.

It’s about showing up even when it’s tough. Even when you don’t feel like it. Even when it’s easier to make an excuse.

This challenge is designed to push you to your limits.

It’s designed to make you uncomfortable.

And in that discomfort is where real growth happens.

Sign up today!

How it works

This isn’t just about willpower.
Cold exposure changes you—from the inside out.

Physically

Dopamine Surge: After just one ice bath, your brain experiences a surge in dopamine, often up to 250% more. This spike in dopamine gives you a natural boost of clarity, motivation, and energy right after the session. Unlike quick dopamine hits from things like scrolling, this boost is lasting—leaving you focused and refreshed for hours.
Reduced Inflammation: The cold helps your body flush out inflammation and speed up recovery. It’s why athletes swear by it.
Stronger Immune System: Consistent cold exposure has been shown to boost immunity by increasing white blood cell production.
Better Sleep: Cold resets your nervous system and reduces stress hormones like cortisol—leading to deeper, more restful sleep.
Fat Burning: It activates brown fat, which helps regulate your body temperature and burns calories naturally.

Mentally

Resilience Training: Every time you step into that ice, your brain screams “fuck”—and you do it anyway. That’s mental rewiring.
Emotional Regulation: When you hit the ice, your body panics. Your heart races. Your breath shortens. But instead of reacting, you slow it down. You breathe through the discomfort.
You take control of your response—and that rewires your nervous system.
Soon, you’re not just calmer in the cold. You’re calmer everywhere.
Stress hits different. Pressure doesn’t shake you. You handle life with more control.
Stress Management: Cold plunges train your nervous system to handle discomfort and stress without panic.
Confidence: You walk out of the ice knowing you faced something hard—and didn’t quit. That feeling stacks daily. COMPOUNDING confidence.

This is how cold works.
Not just as a tool for recovery.
But as a discipline for life.

Are You Ready to Break the Cycle?

100 Days of Ice. 100 Days of Change.

This challenge isn’t just about the ice. It’s about taking your life back.

It’s about proving that you can finally finish something. It’s about looking at your past failures, your abandoned dreams, and saying “This time, I’m different.”

3 Minutes. Less Than 1% of Your Day

Let that sink in.

3 minutes = 0.2% of your day.
A tiny slice of your 24 hours.

Now think about this:
The average person spends over an hour a day scrolling Instagram. That’s 4% of their day—20x more time than it takes to face the cold and change their life.

You choose comfort.
You choose distraction.
But when it comes to doing something that actually makes you stronger, sharper, better… you hesitate?

How are you supposed to grow if you can’t commit 3 minutes to discomfort?
If you can’t take control of less than 1% of your day—how can you expect to take control of your life?

The rules

2 Minutes Minimum per Day but building up to 3 if you choose – You can do this at any time of day, but you must show up every day.
Daily Social Media stories – Share your journey, tag State of Nirvana, and Screenshot into the whatsapp group to stay accountable.
Weekly Updates – Reflect on your progress. What mental chatter is coming up? How are you pushing through it? You will get thought provoking questions as prompts to what you are going through.

The prize

But Only for Those Who Finish.

There’s a cash prize up for grabs (Minimum $1000), randomly selected from all those who complete the challenge.

But let’s be clear—not everyone will make it.

Only those who are ready to prove they can commit.
Only those who are sick of quitting, who have had enough of not finishing what they start.
Only those who are saying, “This time, I’m going all in.”

an added bonus

An added PLUS

If the randomly selected winner is based in Victoria, we’ll bring the mobile sauna and ice baths to your home / office for the day.

You’ll get to share the full experience with your friends and family—show them how to do an ice bath, support them through it, and enjoy the comfort of a wood-fired sauna right in your own space.

This isn’t really about the prize though.
It’s about following through.
Will you actually finish something this time?
Or let it slide—like all the other things you said you’d do?

the offer

or the first 10 to sign up for the WINTER 100

You’ll receive over $460 in value for FREE to help you show up, stay accountable, and build real discipline.

What You Get:

1 x State of Nirvana rule of #100 Ice Bath — $139
1 x Sauna Session (mills beach) — $27
Digital Timer for Ice Baths — $9.95
Thermometer — $9.95
Ice Cube Trays (for at-home ice baths) — $29
100-Day Discipline Journal — $29
Atomic Habits by James Clear — $33
State of Nirvana Beanie — $35
Access to the Private WhatsApp Group — Invaluable
(Community, accountability, and daily inspiration)
Weekly Tips, Prompts & Motivation — $ LOADS

Total Value: $282.9 (PLUS The Community and weekly tips)
Your Price (First 10 only): FREE
After that: $249
Still insane value.

Be part of the first-ever WINTER 100.
This is the original crew.
The ones who went first.
The ones who showed up and proved they were ready to change—while everyone else was still talking about it.

Days

Hours

Minutes

Seconds