The Rule of #100
Winter Ice-Bath Challenge
This Isn’t Just About an Icebath… This is building discipline and Changing Your Life in 100 days.
Can you handle the cold?
“Most people won’t finish reading this. They’ll scroll. Just like they scroll past their own potential every day.”
Because this isn’t about the ice.
This is about discipline. Grit. Follow through.
It’s about doing the thing you said you were going to do, long after the excitement wears off.
Be honest:
How many times have you made a promise to yourself and broken it?
Started a fitness plan, a diet, a dream… only to watch it fade when life got ‘busy’?
How many times have you told yourself “this time will be different” and it wasn’t?
This challenge isn’t for everyone.
It’s for the few who are sick of their own excuses.
It’s for the ones who are done quitting.
I’ve done it… twice.
It was brutal but it was also one of the best things I have EVER done.
It changed everything for me.
Because it forced me to change me.
This is your line in the sand.
Will you scroll past it?
Or will you step in?
The Hard Truth
You’ve wanted to change. You’ve wanted to build discipline. But you’ve lacked the support. You’ve lacked a system. And let’s face it, it’s easier to make excuses than to push through discomfort.
Can you survive 100 days of the cold?
Can you face discomfort every day?
Can you finally prove to yourself that you can follow through?
Because here’s the thing:
You don’t just build discipline in an ice bath.
You build it for life.
The WINTER 100
This isn’t just an ice bath. This is a test of your mental toughness.
What if you could finally break that cycle? What if you could prove to yourself that you can commit to something and see it through?
We’re talking about 100 days of ice baths. 100 days of pushing past the discomfort. 100 days to transform your mind, your habits, and your life.
who this is for
This challenge is not for everyone.
If you’re looking for comfort, don’t bother.
If you want a quick fix, this isn’t it.
If you’re not ready to show up when it’s dark, cold, and inconvenient—scroll on.
This is for the ones who are done with their own excuses.
The ones who are tired of starting over.
The ones who want to prove to themselves that they finish what they start.
This is for:
People who crave discipline but don’t know where to start
- Beginners who want structure and accountability.
Those who are mentally stuck and need a hard reset
High-performers who’ve lost their edge
Everyday people who are ready to stop bullshitting themselves
Anyone ready to prove they finish what they start
You don’t need to be fit.
You don’t need to be fearless.
You just need to show up.
It’s about showing up even when it’s tough. Even when you don’t feel like it. Even when it’s easier to make an excuse.
This challenge is designed to push you to your limits.
It’s designed to make you uncomfortable.
And in that discomfort is where real growth happens.
Are You Ready to Break the Cycle?
100 Days of Ice. 100 Days of Change
The Daily Commitment
The commitment is simple:
1 ice bath every day
Maximum of 10 degrees. Preferably less!
2 minutes minimum
Build to 3 minutes if you choose (you will)
Any time of day
100 consecutive days
Three minutes is 0.2% of your 24 hours.
A fraction so small it barely registers.
And yet, most people hesitate.
The average person spends over an hour a day scrolling.
No effort. No challenge. No pressure.
The cold asks something of you.
That’s why it works.
You choose comfort.
You choose distraction.
You avoid the edge.
But when it’s time to do something that actually makes you stronger, sharper, more disciplined, you stall.
If you can’t control 3 minutes of your day, you won’t control your life.
This isn’t about cold water.
It’s about choosing discomfort on purpose.
And it starts with less than 1%.
The rules
- 2 Minutes Minimum per Day but building up to 3 if you choose. You can do this at any time of day, but you must show up every day.
- Daily Social Media stories . Share your journey, tag State of Nirvana, and Screenshot into the whatsapp group to stay accountable.
- Weekly Updates . Reflect on your progress. What mental chatter is coming up? How are you pushing through it? You will get thought provoking questions as prompts to what you are going through.
If you miss one day
- You may continue the challenge for yourself
- You immediately forfeit all prizes, medals and recognition.
Why this rule exists
Last year, every person who missed one day and restarted never finished.
Once the daily commitment breaks, momentum rarely returns.
This isn’t punishment.
It protects the standard.
THE WINTER 100 OFFER
State of Nirvana Ice Bath
Your daily non-negotiable
Thermometer
Clear, safe temperature guidance
Ice Cube Trays
Easy at-home setup
State of Nirvana Beanie
A reminder of the standard you chose
The Winter 100 Playbook (v1)
Your operating manual:
- The full 100-day structure
- Safe time and temperature ranges
- Clear rules and consequences
- What last year’s finishers actually did to finish
Discipline Protocols
How to use ice baths for:
- Stress
- Focus
- Recovery
Breathing & Control Guide
What to do:
- Before the ice
- In the ice
- After the ice
Private Winter 100 WhatsApp Group
- Daily accountability
- Check-ins and support from your fellow challengers
- No disappearing
Weekly Prompts & Guidance
So you don’t negotiate when things get uncomfortable
You’re not paying for motivation.
You’re paying for a structure that holds you to your word.
ACCOUNTABILITY OPTIONS
Public Accountability Track — $449
- Daily Instagram story or post
- Tag State of Nirvana
- Full prize eligibility
Private Discipline Track — $599
- Daily proof inside WhatsApp only
- No public posting
- Reduced prize eligibility
Same challenge.
Same rules.
Same standard.
EARLY ACTION BONUSES
First 10 receive Atomic Habits by James Clear
First 50 receive early ice bath delivery
Build the habit before winter hits
Arrive at June already conditioned
WHAT HAPPENS WHEN YOU FINISH?
Winter 100 isn’t about chasing a prize.
Most people won’t make it far enough for that to matter.
But if you do finish 100 consecutive days, you earn recognition that can’t be bought.
Finishers Receive:
Winter 100 Medallion
A physical marker that you completed something most people won’t.
Official Completion Certificate
A record that you followed through.
$100 State of Nirvana Credit
Redeemable on:
Apparel (t-shirt, hoodie)
Ice bath upgrades
Sauna sessions
Future experiences
This credit is only issued to finishers.
Community Recognition
You’ll be recognised alongside others who completed Winter 100.
Most finishers last year reported:
Stronger daily discipline
Increased self-trust
A shift in how they approach hard things
A quiet confidence that carried into other areas of life
You don’t just leave with cold tolerance.
You leave knowing you do what you say you’ll do.
Which in this day and age is worth more than anything.
PRICING
Public Accountability Track
$449
Daily Instagram Posting required (story or reel Tag state of nirvana)
Full prize eligibility
Private Discipline Track
$599
Private (WhatsApp) accountability
Early action bonuses
First 10 receive Atomic Habits
First 50 receive early ice bath delivery so you can acclimatise while it’s still warm, build the habit, and find your rhythm before winter hits
No refunds.
No resets.
This is a commitment-based challenge.
Days
Hours
Minutes
Seconds
FINAL WORD
This challenge isn’t really about the ice.
It’s about taking your life back.
It’s about finally finishing something.
Winter 100 starts June 1.
Are you ready to build a habit that will strengthen your mind and body?
Are you ready for a positive change in your life?
Are you in?
Over 165 5-Star reviews on Google
Stepping out from the warmth of the sauna to the chill of the ice bath is something else. A challenge for the mind, body and soul.
An experience which I have been raving about and looking forward to the next session.
Tanie Stickland
Google Review
Was a bit apprehensive on the ice bath at first but after some controlled breathing, was able to settle in and enjoy it. Felt absolutely incredible after the session including sauna.
Leigh Conlan
Google Review
My first ice bath and sauna session was absolutely epic, not only did i feel incredible after the session, Conan was amazing and incredibly educated on the importance on the power of the breath and being in the moment ! This is a must !!! get around it
Nicola Pyper
Google Review
This was my first ice bath experience and I was guided through the whole time. Such a good atmosphere and like minded people to have a chat too afterwards. Will definitely be back as I felt so refreshed and lighter after the ice bath and sauna
Alyce Bay
Google Review
State of Nirvana perfected my recovery post footy training. Sauna and ice baths helped my muscle recovery, stress reduction and overall wellness. I can’t recommend state of Nirvana more highly.
Jordan Kelly
Google Review
Awsome experience my wife and I did the ice bath and sauna after a workout and felt amazing great setup will definitely be doing it again 💪
Jesse Farrell
Google Review
