Winter 31 Ice-Bath Challenge
A 31-Day Mental, Physical and Habit Reset to Finish What You Start
This Is the Reset You’ve Been Avoiding
You’ve told yourself before,
“This time will be different.”
You’ve set goals.
You’ve made promises.
And somewhere along the way… you drifted.
Let’s call it what it is:
If you can’t commit to a simple 31-day challenge —
How will you ever build anything else?
You keep saying you’ll start next week.
That you’ll do it on your own.
But deep down, you know — you won’t.
You’ve done this before.
You’ve waited. You’ve stalled. You’ve let yourself off the hook.
But this time — it’s different.
Because this is a reset.
How do you typically feel before stepping into the ice bath, compared to how you feel afterward?
Why It’s a Reset (And Why You Need It)
The world is overstimulated.
You’re constantly chasing comfort, scrolling, snacking, skipping what’s hard.
You don’t need another quick fix.
You need a circuit breaker.
A hard reset.
The Winter Nirvana Reset pulls you out of auto-pilot and forces you to face yourself — in the cold, in the discomfort, in the discipline.
How This Resets Your Life
Breaks the Comfort Cycle
You can’t scroll, snack, or snooze in the ice.
The cold pulls you straight into the present.
Interrupts Bad Habits
You’re stuck in loops. Ice baths smash those loops wide open.
Each plunge is a chance to reset your default patterns.
Resets Your Nervous System
You train your body to stay calm in high-stress moments.
That skill follows you everywhere.
Resets Your Dopamine System
You’re addicted to cheap dopamine. Ice baths hit you with the clean dopamine that actually lasts — leaving you sharp, focused, and clear.
Resets Your Discipline
You stop quitting on yourself.
You stop starting and stopping..
You finally become someone who finishes.
Resets Your Confidence
Each day you finish builds the kind of self-trust you can’t fake.
Why August? Why Now?
Why Ice Baths?
Because most people are waiting for the weather to get better.
You’re getting better now.
Because August is the last full month of winter.
Most people are easing up — you’re doubling down.
Because the longer you wait, the more you drift.
The more you drift, the harder it is to reset.
Because the ice doesn’t wait. Neither should you.
Because you can’t scroll or hide from yourself in the cold.
Because discomfort resets you.
Because the cold forces you to be present.
Because this is about more than ice baths —
It’s about taking your power back.
What’s Included – The Winter Nirvana Reset Pack
Total Value: $447.90
Your Price: $249 (First 31 Sign-Ups)
(Regular Price: $310)
🧊 State of Nirvana Ice Bath – $139 value
Boost recovery, reduce inflammation, and experience a surge of energy and focus.
🌡 Thermometer – $9.95 value
Track your progress and feel accomplished as you progress through the challenge.
⏱ Digital Timer – $9.95 value
Stay disciplined with a precise timer to keep your ice bath consistent.
🧢 State of Nirvana Beanie – $35 value
After your ice bath, stay cozy and comfortable with the State of Nirvana beanie.
📝 31-Day Discipline Journal – $29 value
Track your journey and reflect on how far you’ve come mentally and physically.
❄ Ice Trays – $35 value
Make your own ice at home for consistent ice baths.
🔥 Sauna Pass to Mills Beach – $27 value
Enhance your recovery with a rejuvenating sauna experience at Mills Beach.
🧘 Yoga Session at Mills Beach – $23 value
Stretch, relax, and centre yourself before or after the ice bath with a rejuvenating yoga session.
🤝 Private Group Access – FREE (Valued at $140)
The Private Group Access is the most valuable part of the challenge, providing you with the accountability, motivation, and support you need to stay on track. While it’s true that value can’t be fully captured in a number, we’ve assigned a value of $140 to highlight its importance in your success.
This community of like-minded people will help you stay focused, encouraged, and committed, and will be the difference between finishing the challenge or not. The group access is the secret to your success, and it’s yours for free.
The Importance of Group Accountability
One of the most powerful parts of the Winter31 challenge is the Private Group Access. It’s almost worth more than the ice bath itself.
Why? Because accountability is everything. When you’re in a group of like-minded people who are all striving toward the same goal, you stay motivated. You have a support network to cheer you on when the going gets tough—and you’ll push through those moments of doubt.
Group accountability has been shown to increase success rates by over 60% in habit-building challenges. With the Winter31 group, you’re not just doing this alone. You have a team behind you every step of the way, keeping you focused, committed, and inspired to finish what you started.
What You’ll Gain in Just 31 Days
✔️ Feel Energised & Refreshed
Cold exposure supercharges your recovery, sharpens your mind, and leaves you feeling lighter.
Cold exposure supercharges your recovery, sharpens your mind, and leaves you feeling lighter.
✔️ Sleep Better
Reset your nervous system and experience deeper, more restful sleep.
✔️ Increase Focus & Clean Dopamine
Real dopamine spikes that last — not the cheap hits from scrolling.
✔️ Build Real Mental Toughness
You’ll face hard moments and keep showing up.
✔️ Compounding Confidence
The more you finish, the more you believe you can.
What would you tell someone who is thinking about joining the next challenge but is unsure?
Early bird pricing
For the first 31 sign-ups: $249
After that, the price will increase to $310.
The rules
✅ Minimum 2 Minutes Per Day (Building to 3)
✅ Daily Social Media Story – Tag @stateofnirvana.vip
✅ Post Daily in the WhatsApp Group – Stay accountable and connected.
✅ Weekly Reflections – Track your progress and mental shifts.
The prize
Two people who complete the Winter Nirvana Reset will win $500 cash.
The Hard Truth
Why The Group Matters
This reset isn’t for everyone.
If you’re looking for comfort — keep scrolling.
If you’re chasing shortcuts — they don’t exist.
But if you’re ready to finish something,
If you’re ready to rebuild your discipline,
If you’re ready to reset your life — this is it.
Private group accountability increases success rates by over 60% in habit-building challenges.
When you have people walking the same path —
Cheering you on, holding you to your word —
You finish.
The group is your reset anchor. It’s the reason you’ll stay in the game.
What's been the most surprising thing you've discovered?
Join The Winter Nirvana Reset Now
✔️ Spots are limited. First 31 sign-ups: $249
✔️ Price increases to $310 after the early bird spots are gone.
✔️ Start your reset. Finish winter strong.
Sign up today!
Over 160 5-Star reviews on Google
Stepping out from the warmth of the sauna to the chill of the ice bath is something else. A challenge for the mind, body and soul.
An experience which I have been raving about and looking forward to the next session.
Tanie Stickland
Google Review
Was a bit apprehensive on the ice bath at first but after some controlled breathing, was able to settle in and enjoy it. Felt absolutely incredible after the session including sauna.
Leigh Conlan
Google Review
My first ice bath and sauna session was absolutely epic, not only did i feel incredible after the session, Conan was amazing and incredibly educated on the importance on the power of the breath and being in the moment ! This is a must !!! get around it
Nicola Pyper
Google Review
This was my first ice bath experience and I was guided through the whole time. Such a good atmosphere and like minded people to have a chat too afterwards. Will definitely be back as I felt so refreshed and lighter after the ice bath and sauna
Alyce Bay
Google Review
State of Nirvana perfected my recovery post footy training. Sauna and ice baths helped my muscle recovery, stress reduction and overall wellness. I can’t recommend state of Nirvana more highly.
Jordan Kelly
Google Review
Awsome experience my wife and I did the ice bath and sauna after a workout and felt amazing great setup will definitely be doing it again 💪
Jesse Farrell
Google Review
